Since its origin, the Scouting program has been an educational experience concerned with values. In 1910, the first activities for Scouts were designed to build character, physical fitness, practical skills, and service. These elements were part of the original Cub Scout program and continue to be part of Cub Scouting today. Character can be defined as the collection of core values possessed by an individual that leads to moral commitment and action. Core values are the basis of good character development. In helping boys develop character, Cub Scouting promotes the following 12 core values.

Cub Scouting's 12 Core Values:

Character is "values in action."